Winning Arguments: From Aristotle to Obama - Everything You Need to Know about the Art of Persuasion

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In Thank You For Arguing , author Jay Heinrichs reveals the secrets to mastering rhetoric, identifying logical fallacies, getting what you want through persuasion, and keeping arguments from turning into nasty fights.

069: Winning Arguments while Winning Allies with Jay Heinrichs

Jay Heinrichs was a journalist and publishing executive for 25 years before becoming a speaker, consultant, and full-time teacher of rhetoric and linguistics to Fortune companies, Ivy League universities, NASA, and the Pentagon. This review will focus on the revised edition, released in If you want to be a more persuasive person in all aspects of life, this book is a great place to start.

It will teach you to make arguments constructive, help you become a better speaker and presenter, and it will even help you be a better leader. Thank You For Arguing has five main sections: Offense, Defense, Advanced Offense, Advanced Agreement, plus an Appendix filled with example arguments, a glossary, and a rundown of all the rhetoric tools the book goes over.

Here are a couple examples of chapters in this section:. The second section, Defense, explains how to spot the major logical fallacies and when you should call someone out on it. It also covers how to defend yourself when you are caught using a logical fallacy.

It has four chapters in total, including some of these examples:. The Advanced Offense section covers more nuanced techniques that can be applied to the main skills you learn earlier in the book. These include using cleverness and wit to make an audience like you, using specific language to appeal to different audiences, handling screw-ups without apologizing, and using the right medium for your argument. The Advanced Agreement section, on the other hand, uses real life examples to show the best rhetorical practices in action. Tactically conceding points is the best trick you can have up your sleeve in any argument.

You concede their point, offer explanation, and shift the argument into future tense , where Heinrichs suggests the most productive arguments happen. Adelaide City Libraries - City Library. Blacktown City Libraries. Frankston City Libraries. Griffith University Library.

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Author Jay Heinrichs on Rhetoric and the “Why” of Words - Penguin Random House Education

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